Even as New York faced some of its darkest moments during the pandemic crisis, its residents refused to leave, out of steadfast devotion to their city. New York has been Cartier’s second home for over a century, so the jeweler wanted to send a Valentine’s Day love letter to the city where they and so many others find belonging. What better place to feature this ad campaign than in the pages of  The New York Times? The ads were filled with quotes from over 100 New Yorkers expressing their love for the city and were adorned with illustrations from another resident, the artist Lauren Tamaki.