CHANEL —
The Anatomy of the 55.55



In 2021, Chanel created an exquisite necklace to honor the 100th anniversary of their iconic fragrance CHANEL N°5. T Brand was asked to tell the story behind the creation of this masterpiece, and how its meticulous craftsmanship and beauty were designed to interpret the eternal mystery of the legendary perfume. We collaborated with photographer Laziz Hamani to capture the glistening necklace, whose design was inspired by the fragrance’s fundamental codes. In the center lies a flawless 55.55-carat diamond, an unprecedented technical feat. Landing page experience.