GOOGLE —
PICTURE PROGRESS
Google’s Pixel 6 camera offers a new feature called Real Tone, which uses machine learning to more accurently depict a range of skin tones. Google partnered with T Brand creative studio to create a campaign called “Picture Progress” around the idea of image equity.
The campaign is made up to two distinct elements. The first is “Past to Present,” which explores image equity as a pathway to equalizing our visual history. The photos feature three BIPOC activists: Black AIDS Institute founder Phill Wilson; Mexican American labor leader and civil rights activist Dolores Huerta, who cofounded the National Farmworkers Association with Cesar Chavez; and civil rights activist Ruby Bridges. We created a in-stream slideshow experience for each activist’s story, in addition to a columinating print spread in The New York Times Magazine. Each activist was photographed by Rozette Rago on Pixel 6.
The second part is called “Present to Future,” and features leading BIPOC photographers—Kennedi Carter, Mengwen Cao, and Ricardo Nagaoka—using the Pixel 6 to celebrate identity and self-expression in their own voice. For each photographer’s story, we crafted a video and photo essay that ran in The New York Times Magazine. See the video series.
The campaign is made up to two distinct elements. The first is “Past to Present,” which explores image equity as a pathway to equalizing our visual history. The photos feature three BIPOC activists: Black AIDS Institute founder Phill Wilson; Mexican American labor leader and civil rights activist Dolores Huerta, who cofounded the National Farmworkers Association with Cesar Chavez; and civil rights activist Ruby Bridges. We created a in-stream slideshow experience for each activist’s story, in addition to a columinating print spread in The New York Times Magazine. Each activist was photographed by Rozette Rago on Pixel 6.
The second part is called “Present to Future,” and features leading BIPOC photographers—Kennedi Carter, Mengwen Cao, and Ricardo Nagaoka—using the Pixel 6 to celebrate identity and self-expression in their own voice. For each photographer’s story, we crafted a video and photo essay that ran in The New York Times Magazine. See the video series.
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